Internet Advertising has set itself apart from Traditional Advertising because we are able to track results on the web and report on them in real-time. We will know how many times an ad appears, how many people click on the ad, and what actions users take once they reach your site. Further Technologies can help you promote your site with the following advertising strategies.

Media Planning

A media plan can be considered your road map for advertising online. It contains an in-depth breakdown of advertising placement for your company online. In addition, we analyze your competitors and detail where they are advertising and explain why. Upon demographic analysis, we will make media recommendations based on your budget. Once advertising is implemented we are able to monitor the results, allowing us to make changes if necessary (changes in placement, creative, and media).

Banner Ads

Banner ads, the standard form of online advertising, have become the most popular vehicle for promoting your services and products online. Our experienced marketing and design team will work with you to design innovative banner ads that help promote your brand. By working with a media plan, we will strategically place your banner ads where you will reach your target audience.

Email Marketing

Once you drive traffic to your web site, you want to make sure that the user RETURNS to your site. We can ask visitors to sign up for an email notification to inform them of new information and content that is added to your site. Building and utilizing a mailing list is the best way to communicate with your audience and inform them of any new information (i.e., upcoming events, product releases, etc.) It also establishes direct contact with your audience and invites them to return to your site. Like most methods of online advertising, we are able to track the results of your email marketing campaign. We will be able to determine the number of people that opened your email, as well as, the number of people who clicked through to your site.

Copy Writers

Our copy writers have extensive experience working on websites and developing your corporate image online. Let our copy and branding experts meet with you to ensure your online language perfectly conveys your online message.

Selected copy services includes:
*Develop and maintain consistent advertising copy in newspapers, catalogs, direct mail, internet and other media.
*Writing and collecting product copy for internet and print advertising
*Proofreading
*Research product information through internet, vendors and buying staff
*Develop ads from start to finish